ONLINE VISIBILITY

To be visible with your business on our visitor website destinationsundsvall.se, certain criteria must be met. Our visibility criteria can be found at the bottom of this page. If you see that you need to supplement with some information to be visible; for example, if you lack a digital information page, lack regular opening hours or similar, you can contact us. We will be happy to help you figure out what you need to do.

GOOGLE BUSINESS PROFILE AND TRIPADVISOR

We collect information for our website about various businesses in Destination Sundsvall mainly from Google Business Profile and TripAdvisor, but also The Fork, Viator, Foursquare and Yelp.

In order for your business to be visible on our website under our categories "accommodation", "food and drink" and "see and do", you need to have an active profile on one of the services we mention above. We recommend all businesses to have an updated Google Business Profile.

Need to get started with Google Business Profile? Follow the instructions below.

• Go to https://business.google.com
  NOTE! You need a Google account.
  Select "Manage your profile"
• Enter the company name
• Enter business type, e.g. shop, online, service company
• Company category
• Enter Business Address
• Mark exactly where your business is located on the map
• Fill in contact details
• Account verification - can take up to two days

Google Business Profile is a free tool for businesses that need to be visible in Google search results. By taking control of your Google Business Profile, you will have a greater opportunity to be visible in search engines and through Google Maps, which are important sources of information and inspiration for everyone who visits Sweden and travels within Sweden. If you want to know more about Google Business Profile, you can read Visit Sweden's information.

On Tripadvisor, visitors can leave reviews for your business that you have the opportunity to respond to. TripAdvisor is a great place for digital visibility.

Get started with TripAdvisor here

GENERAL OVERALL CRITERIA FOR VISIBILITY:

• The business must be located within Destination Sundsvall's geographical area (Sundsvall, Timrå or Ånge municipality).
• Regular and clearly stated opening hours must be available where relevant. This also applies to seasonal activities. Individual assessment by Destination Sundsvall is applied.
• There must be a functioning and updated website or other digital information site such as Facebook to which visitors can be referred.
  Contact details, opening hours and other important information must be available and easily accessible on the information site.
• Owners of an active account on TripAdvisor or Google Buissnes Profile . The owner page should be relevant and have up-to-date information about the business.
• Accommodation: A digital booking platform such as: Own website, Airbnb, Booking.com, TripAdvisor or HomeAway must be available. Booking only via email or telephone is not accepted.
• All permits required for the business must be available.